Copenhagen, a Nordic city that champions sustainable fashion, is not only renowned for its biannual Copenhagen Fashion Week, celebrated for its high sustainability standards, but also as a hub where Nordic fashion—known for its simplicity, nature-inspired designs, functionality, and eco-consciousness—continues to evolve with fresh creativity.  

As more designers and brands explore and practice sustainability in fashion, eco-friendly fabrics with natural appeal and well-tailored designs have become key criteria for clothing choices. This reflects not only a commitment to environmental principles but also a pursuit and aspiration for a "simple, comfortable, and natural" way of life.  

"Maintaining high quality and comfort in daily life, conveying a 'simple, comfortable, and natural' lifestyle through sustainable fashion."  

CUBIC hopes to share the possibility of this fulfilling life through the brand’s unique versatility, expressing it in the language of fashion. By creating comfortable and eco-conscious quality pieces, we aim to provide more women with a relaxed and effortless sense of freedom in their lives.

The word "Hygge" originates from Danish, describing a cozy, comfortable, and joyful state of life. It is not just an inner feeling of happiness and warmth but also represents a philosophy of being present and savoring life.  

If we were to describe fashion in terms of "Hygge," it might bring us back to the very essence of what clothing means to people:  

—"Making wearability comfortable and warm."  

This natural physical sensation not only simplifies life but also allows us to discover the subtle, often unnoticed happiness that our garments bring us in everyday moments.  

Try to imagine—which piece of clothing carries these special emotions, making you feel happiness and warmth?  

Perhaps if you look closely, you’ll find that even an ordinary garment can bring you memorable surprises and heartfelt moments.  

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【 "Hygge" in CUBIC 】  

Savor the joy of the present moment.  

Pass on the beauty and warmth carried by clothing.  

Start from life’s little moments of happiness.  

Create a relaxed and uplifting atmosphere for living.