The CUBIC 2025 Spring Collection, themed "East London Diary," focuses on life in London during spring, unfolding a seasonal journey set against the backdrop of the city's vibrant markets.

Before reaching the full bloom of spring amid the bustling crowds, you can see stalls overflowing with fresh, fragrant produce, catch the delicate floral scent of freesias in your hand, and feel the warm touch of afternoon sunlight filtering through layered shadows. Along the city streets, subtle glimpses of spring emerge in the everyday rhythm of London, inviting you to embrace the pure essence of seasonal change through leisurely urban strolls.