We are an urban contemporary fashion label crafting womenswear with a classic touch, dyed with undertones of rebellion. We reinvent and reimagine classic pieces for the modern, the confident, the pragmatist, the professional, the adventurer, the player, the creative, and the individual. The woman who wants to create an impression, make a statement, and leave a mark, understatedly. We’re inspired by the urban pulse of British modernity. We design the drop that causes the ripples, small but impactful, present, bold but never loud.

After creating a few capsule collections, CUBIC caught the attention of those retail giants it admired and was frustrated with at the same time and began selling collections in Topshop, Fenwick etc., In 2017, Penny took CUBIC took online to provide choice to women beyond London, across the UK's major cities, and worldwide.  

Today, CUBIC’S roots remain in London. We have a team of international designers to ensure our collections reflect the diversity and creative energy you only find in cities. We continue to create classic clothes that disrupt and defy the popular framework but which women worldwide want and can wear time and time again.